s:11:"ccf_message";s:773:"Yes! I&#039;ve been thinking the same thing for so long! I, too, cnoisder myself a  social media strategist  but lately I&#039;ve been cringing even saying that. The strategy is what is key to success and long-term ROI in social media, and it&#039;s where every business (and consultant) should start. I come from a business strategy background, and it was obvious to me that goals, followed by objectives and tactics were the way to structure a social media presence. Thanks for clarifying what a real goal is, and the real reason we should be focused on strategy. What&#039;s the next thing we&#039;ll be calling ourselves in this space? Personally, I&#039;ve been thinking about going back to the good old term  communications strategy.  That seems to cover it.@askdebra";