This is the presentation I gave as a workshop at the NCMM Reload '13 Men's Ministry Conference in Washington, DC, September 17, 2013.

Transcript/Slide Notes

1. 5 Keys to Leverage Social Media Jeff Abramovitz 2Degrees Media September 17, 2013
2. What we will cover: Social by the numbers… Do you know who you are and who knows you? 5 Other Keys to Consider in Leveraging Social Media S – Share-ability and Search-ability T – Tool-ability O – Observe-ability R – Reach-ability Y – YOUs-ability
3. Half of all social media users under age 35 follow their online friends’ product and service recommendations. (TECHi) But it’s vital for businesses to have a Facebook presence: 80% of Faceook users prefer to connect with brands on Facebook. (WordPress Hosting SEO) While 75% of internet users over age 45 prefer to share information using email, 60% of those under 30 say the same for Facebook. (Relevanza)
4. LinkedIn rules for business owners. Asked which social media tool had the greatest potential to help their firms, 41% of small business owners chose LinkedIn. More CEOs chose LinkedIn than chose Facebook, Twitter, YouTube, Google+ and Pinterest combined. (Marketing Charts) LinkedIn is the “social platform of choice” for companies in the Inc. 500, the index of the fastest-growing companies in the U.S. 81% of these firms use LinkedIn, compared to 67% on both Facebook and Twitter. (Relevanza) 80% of LinkedIn users are at least 30 years old. (Relevanza)
5. We know the what...do we know WHO?
6. “The best form of marketing and public relations is STILL about using content to reach people and drive action.” David Meerman Scott
7. A good Social Media Ministry Strategy is about expanding the Vision and message of your Ministry through Social Media while Connecting, Engaging and Influencing for the Kingdom of God. Darryl Bozemen
8. Quotes from social media expert, Jay Baer
9. So, who is your audience?
10. S – Shareability and Searchability
11. 5 Other Keys to Consider in Leveraging Social Media S – Share-ability and Search- ability T – Tool-ability O – Observe-ability R – Reach-ability Y – Youtility (from Jay Baer’s book)
12. What Makes Content able ?
13. What do we like to share? What do people share with us?
14. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
15. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
16. People share things that make them look good to others. Berger, Jonah (2013-03-05). Contagious: Why Things Catch On (p. 33). Simon &amp; Schuster. Kindle Edition.
17. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
18. #hashtag Name of group What are you known for? What is a trigger that already exists or that you can create?
19. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
20. What things elicit emotions?
21. What things elicit emotions?
22. What things elicit emotions?
23. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
24. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
25. *From the book, Contagious: Why Things Catch on by Jonah Berger 1.Social Currency 2.Triggers 3.Emotion 4.Public 5.Practical Value 6.Story
26. What did people share in the New Testament? How did they share it?
27. Share what works.
28. SEO isn't a tactic, it's a key part of the content marketing process. The most beautifully written, provocative content achieves nothing if no-one can find and engage with it. Keyword research is critical to both content creation and distribution Brian Clark, Founder of Copyblogger and serial online entrepreneur
29. What makes something searchable?
30. T – Tool-ability
31. What are some of the tools available that will help you reach and stand out from the crowd
32. O - Observability Mobile Website Video Images
33. R - Reachability Use appropriate channels Find out where your audience is Determine what tools / new tools – -- channels you should be in -- channels your current audience is in -- channels you are in but not all in
34. Y - Youtility You can’t always be amazing but you can always be YOUseful
35. Men...we are in competition for the men in our midst whether that is in our church and community, businesses, readers of our books or watchers of our movies.
36. Looking to revamp, revise and revitalize your online presence? We know how tough it is to run a ministry and keep your online presence updated. We want to help so we created Affordable Ministry Sites to provide AFFORDABLE WEBSITES for MINISTRIES! SPECIAL PRICING THROUGH OCTOBER 31 FOR NCMM RELOAD PARTICIPANTS. http://www.AFFORDABLEMINISTRYSITES.com
37. If you are struggling to develop a social media strategy that works, want to do something different to engage your audience, grow your ministry through social media, learn how to use various tools and networks, I’m your man. I will train you, help you develop a strategy, guide you through implementation, analyze your current social media efforts, help you integrate email and social or just provide periodic coaching that you can afford. Go to http://www.2degreesmedia.com and find out more or email me at jeff@2degreesmedia.com SPECIAL PRICING FOR NCMM RELOAD ’13 PARTICIPANTS. ASK ME WHEN YOU CALL OR EMAIL
38. THANK YOU!!